Amora Coffee Scam Review – MUST READ!

Amora Coffee (AmoraCoffee) is an online coffee and tea retailer that has been said to employ deceptive and predatory marketing tactics on their unsuspecting consumers.

Launched in 2011, Amora Coffee supports premium coffee and tea blends that are accompanied with heavy price tags which nearly triples the average consumer price points of coffee brands like Folgers.

While the online community appears mostly in distraught regarding Amora Coffee and their marketing tactics, further research will reveal that technically they aren’t breaking any US laws.

The aim of this unbiased review would be to provide you with an encompassing oversight of Amora Coffee while shedding light on the excessive complaints filed against

About Amora Coffee

Amora Coffee was born by the end of 2011.

Their mission was to bring freshly roasted coffee to all Americans.

Today Amora Coffee offers 4 different varieties of coffee blends that can come as whole bean, finely ground, regular blend or decaf.

According to their site, Amora Coffee uses the finest beans and a 9-step roasting process and then cuts out of the middle man, shipping direct to your door.

The thought process behind cutting out the middle man would be to ensure product freshness while also reducing business expenses.

Four years later in 2015, Amora Coffee added Amora Tea to their product inventory where now they support 6 different tea blends.

Amora Coffee Blends

Delicate Blend

A classic blend of Central and South American beans that is said to be balanced, fruity, creamy with good body.

Eleganta Blend

A blend of medium roast Indonesian and South American beans, the cup has ‘excellent’ sweetness and a syrupy body with a complex finish.

Vigorosi Blend

A medium dark blend of East African and South American beans offering sweet acidity with a bittersweet chocolate finish.

Intenso Blend

A blend of Central and South American beans that is said to deliver an intense full body dark roast with a bold rich decadent finish.

Amora Coffee Checkout

Amora Coffee blends are valued at $15 per bag.

When it comes to checking out, only enables consumers to enroll with their automated subscription service, where consumers will receive a half pound bag of coffee and some select sweets.

There is no ability to conduct a one-time checkout through, which is undoubtedly where the complaints start to rack up regarding Amora Coffee.

Amora Tea Blends

English Breakfast

Type of Tea: Black Tea

Description: From India’s famed lyerpadi tea estate, this tea is known for its sweet fragrance, bright and lightly brisk liquor and mellow light clean flavor.

Green Cloud Mist

Type of Tea: Green Tea

Description: Allegedly grown under cloud cover in early Spring of China’s Meng Ding mountain that delivers a soft, sweet flavor with a vibrant green leaf color.


Type of Tea: Herbal Tea

Description: Created from 100% organic full chamomile blossoms with no additives; delivers a luscious honey aroma, rich color and unusually full body.

Ginger Lemongrass

Type of Tea: Herbal Tea

Description: A balance of ginger root, lemon grass, licorice root, and a dash of pure lemon peel and mint, creates a clean yet strongly flavored tea that can be served hot or cold.

Earl Grey

Type of Tea: Black Tea

Description: Supposedly made in one of Sri Lanka’s top tea estates with bergamot flower blossoms.


Type of Tea: Green Tea

Description: Made from ginger root, lemongrass, licorice root, lemon peel and mint.

Amora Tea Checkout

Similar to the Amora coffee checkout process, tea offered through do not support a one-time checkout procedure.

While each tea tin is said to reflect a $12.95 value, consumers who are wishing to purchase Amora tea must enroll in their special offer where they can get a free tin of their select coffee.

The only requirement is that you pay the $1 shipping and handling fee.

Likewise, Amora Tea special offers automatically enroll consumers into their auto-renew subscription service (more on that below).

Who is Behind Amora Coffee? is owned and operated by Amora Coffee.

According to the Better Business Bureau, Amora Coffee currently reflects an A+ rating and has been BBB Accredited since October 23rd, 2012.

Out of 49 customer reviews, Amora Coffee reflects just under a 3 out of 5 star rating and has received 69 complaints over the last 3 years.

According to the BBB report, Amora Coffee was started on October 20th, 2011 and reflects an alternative business name of Amora, LLC.

The only disclosed employee would be Mr. Ross Silva, whom is disclosed as the Operations Director.

Contacting Amora Coffee

Amora Coffee can be reached through the following contact channels:

You can write to their physical address of Amora Coffee, 5665 Carmichael Road, Montgomery, AL 36117.

Telephone: 1 (855) 642-6672

Detailed at the Better Business Bureau would be the fax number (203) 790-0031.

Consumers have also resorted to reaching out to Amora Coffee through their Better Business Bureau profile.

Amora Coffee Reviews

Amora Coffee does not reflect the best consumer feedback.

According to Yelp, Amora Coffee reflects a 1.5 out of 5 star rating out of 90 reviews.

Shared below are some of the most recent reviews we found:

“**Preface** I really don’t understand how people think they can truly get something for free in this day in age, without at the very least being signed up for an auto-delivery program of some sort. HELLO. Pay attention to emails and fine print. It’s not rocket science people. That aside, I AM IN LOVE AND OBSESSED WITH THIS COFFEE”

“Absolute scam. Ordered a box of wine and they advertised an offer to add-on a bag of coffee…The coffee arrived with NO clear reference to a subscription service. Then, weeks later, suddenly a box along with a $70 charge…Dishonest. Reporting to various places possible.”

To find out more consumer reviews you can visit PissedConsumer, which reflects an Amora Coffee rating of 1.7 out of 5 stars out of 345 consumer reviews.

Amora Coffee Complaints

The complaints regarding Amora Coffee are numerous and undoubtedly coincide with Amora Coffee’s vagueness regarding their special offers.

As a result, the Better Business Bureau issued the following complaint:

As the image above elaborates, the vast majority of consumers who purchase a special order through were under the impression that it was a one-time purchase.

Not an auto enrollment that sends you a fresh batch of FOUR half pound bags, at a regular price of $14.95 per bag plus $7.95 per shipment for handling and expedited delivery.

How to Purchase Amora Coffee Outright

As we previously mentioned there is not a way to purchase Amora Coffee or tea through without having to partake in their auto enrollment process.

In order to purchase their coffee and tea goods outright, you must select their “Store” tab at where you will be redirected to

Only at AmoraCoffeeOrders can you purchase Amora Coffee and teas without auto enrollment.

Is Amora Coffee a Scam?

Amora Coffee does not appear to be a scam despite how many upset consumers surface in their wake of unknown auto enrollment.

Amora Coffee and Amora LLC are Better Business Bureau approved and in terms of legality are operating by the books, despite some apparently shady checkout procedures.

Amora Coffee Review Conclusion

Amora Coffee supports a premium selection of coffee and tea for US consumers.

Despite their operation having amassed an excessive number of complaints over the past few years, they appear to be functioning within the parameters of US law.

While we don’t agree with the way that Amora Coffee conducts their business, and more specifically their special offers, we have no concrete footing to declare this operation as illegitimate due to operating within lawful parameters.

Given the information shared in the review above, we advice you to shop with Amora Coffee with caution and avoid their special offers as a whole.

Outcome: Amora Coffee is Legit

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We invite you to share any experiences, insight or feedback you may have below!



    Just spoke with Ann in Customer Service she was awesome! Got decaf by mistake she is resending caffeine full roast beans! Also helped me with my account while on vacation! Great coffee and excellent Customer Service!!


    This wonderful little story of Marina and Jim’s startup should be featured on a major network news article. But life equals selling advertising. So scams like this will continue. The fact that the company is located in Alabama should have been a big CLUE Sign!

  3. Jennifer

    I’m on their website now. The terms are extremely clear. I guess we’re in a day and age that no one reads anything anymore? The deal I’m looking at is free shipping for life, two bags of coffee, a travel mug, a scoop, and an airtight canister, all for $13.50. And I can straight up cancel immediately or be charged $54 for 4 bags of coffee, starting in about two weeks from accepting this promo deal. I read the fine print. There’s even a section above the payment screen that says ‘for this and recurring shipments.’ You all do know what recurring means, right?? I’m failing to see the problems here. Just pay attention, folks!

  4. Anne

    Amora’s website is suspiciously inoperable right now which means I can’t do anything to edit my account or try to cancel shipments, so I did what I could and simply banned them from taking money out of my Paypal account. Sorry Amora but other websites win and keep people’s business by being striaght forward and allowing people to edit their accounts and carts as necessary.

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