FortuneBuilders Review – Profitable REI or Deception?

FortuneBuilders ( is a premier real estate education company that was founded in 2004 and is actively operated by Than Merrill.

What is FortuneBuilders?

Headquartered nationally out of the United States, FortuneBuilders is a real estate company that emphasizes real estate, entrepreneurship and teaching. Offering an extensive and advanced investment educational program known as Mastery Coaching, this one-on-one coaching program allegedly provides students with all the knowledge, tools, resources and systems necessary to accelerate their business and reduce risk.

According to research, FortuneBuilders appears to be a reputable real estate investment (REI) program that has been the topic of positive feedback across the web. Hosting live events and bootcamps, Fortune Builders focuses on providing investors with the key to obtaining long-term wealth-building skills along with how to maximize your real estate investment practices.

Who is Behind Fortune Builders?

According to, their company was founded by a team of real estate investors. Than Merrill is currently the active CEO behind FortuneBuilders and is a former Yale University graduate and former NFL safety. Recapping Than Merrill’s origins after his playing days would lead those to find out that in 2004 Than Merrill launched a real estate investment business known as CT Homes.

As disclosed to us on the About Us page of FortuneBuilders, the systems and processes created by Than Merrill and his team of real estate investors enabled them to scale exponentially, reduce risk and maximize profits. The concepts that served as the foundation stones of CT Homes have now become the roots of the FortuneBuilder’s educational platform and coaching program.

The corporate entity liable for FortuneBuilders appears to be FortuneBuilders Inc., according to the sites Terms of Use. According to the Better Business Bureau, FortuneBuilders Inc was established on June 27th, 2006 and became an incorporated business on May 14th, 2010 in California. Currently, FortuneBuilders Inc reflects an A+ BBB rating, a 91% positive customer review rating and became BBB accredited on June 30th, 2011.

As indicated on their BBB profile, FortuneBuilders Inc has a physical address of 960 Grand Ave, San Diego, CA 92109-4065 with the telephone number (888) 807-9964.

The only discrepancy that we encountered would be how FortuneBuilders Inc has a disclosed physical address of 3033 Bunker Hill St., San Diego, CA 92109 according to support page.

How does FortuneBuilders Work?

FortuneBuilders provides real estate investment training through a program known as Mastery Coaching. While the site renders only variable amounts of insightful information regarding their program, according to research, FortuneBuilder’s Mastery Coaching program covers 9 separate areas of study and embodies an educational format. Disclosed below are the following topics covered:

  • Escrow
  • Financing
  • Marketing
  • Real estate appraisal
  • People Management
  • Property Disposition
  • Property Management
  • Business Management
  • Construction Management

It should be noted though that FortuneBuilders isn’t just a software based application. Employing a funnel approach, those interested in joining with FortuneBuilders must first attend a seminar, a weekend event then enroll with Mastery Coaching.

As far as we can tell from research, the seminar is free to participate with although at the end of the seminar those in attendance will be asked if they wished to experience a weekend event, likely a workshop, which could cost between $150 to $300.

More information regarding FortuneBuilders is disclosed through the seminar and weekend event while a further breakdown regarding the Mastery Coaching is discussed. Since is strict regarding the release of information in regards to their program, those who are truly interested should consider participating in the weekend event.

FortuneBuilders Mastery Coaching provides workflows and an interactive software that includes specs for real estate appraisal, purchase, renovation and sale. Those who enroll will receive one-on-one sessions with real-world experience real estate investors while also being able to hone their skills through their real estate simulation program.

According to community feedback, the average price tag for Fortune Builder’s Mastery Coaching is between $15,000 to $34,000. With this in mind, the Mastery Coaching program should only be considered by those who are committed and motivated to be successful through REI.

Fortune Builders Support

FortuneBuilder’s provides live chat, a contact submission form along with the email address Their telephone number is (888) 807-9964 while their fax number is (888) 506-9279. In addition, FortuneBuilders supports social media outlets such as Facebook, Twitter and Google+.


Fortune Builders appears to be a relatively popular real estate investment program that reflects as a SimilarWeb US rank of 13,628 as of April 24th, 2018. Ranked 500th with the real estate niche, FortuneBuilder’s receives an average of over a million monthly visitors while approximately over 90% of their traffic is US based.

Community Feedback

FortuneBuilder’s is favored and reflects a positive vibe, according to community feedback. Reflecting nearly a 5 star rating at TrustPilot out of 676 reviews while also showcasing 53 out of 58 positive reviews at the Better Business Bureau, FortuneBuilder’s Mastery Coaching application appears to be a valuable and prominent REI program.

The most recent feedback we found regarding Fortune Builders would be how their program is practical, step-by-step and intuitive while their bootcamps are highly praised. As found at HighYa, FortuneBuilder’s reflects nearly a 5 star rating out of 53 consumer reviews indicating to us that this program is recommended across number review channels.

Is Fortune Builders a Scam?

According to community feedback and the details disclosed in our unbiased review above, FortuneBuilders is NOT a scam. Ran by existing entities, a verifiable corporate entity while reflecting hundreds of positives reviews from verified consumers, it would be difficult for any entity to argue the legitimacy of FortuneBuilders.

FortuneBuilders Review Conclusion

FortuneBuilders offers reputable and promising educational opportunities for those looking to learn the ins-and-outs associated with real estate investing and how to maximize their earnings. While the price of initiation to receive their Mastery Coaching program is quite steep, those who are seriously considering real estate investing could significantly benefit from their program.

Please provide any insight, experience or feedback you may have regarding Fortune Builders by sharing a comment below!


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